Discover Proven Methods To Generate New Results For Your Business

Behavioural flexibility (or the law of requisite variety) is the ability to vary one’s approach in order to achieve a desired outcome, as opposed to one, habitual, limiting response. The person or system with the most flexibility will ultimately control/win the situation.

So, how does this apply to your unified marketing strategy?
As in all marketing, you have to define who your target market is.

“You’re losing a lot of high quality leads by not doing This One Thing……CLICK HERE if you would like to get more leads and make more money.”

However, the advancing technologies and communication trends require that you also determine how your target market will listen to you. Will it be via:

Internet Campaigns

Internet campaigns

(either paid or organic search)
Blogs

Blogs

Forums

Forums

Social media

Social media

Smartphone/Tablet Interface

Smartphone/Tablet Interface

Email newsletters

Email newsletters

Text messages

Text messages

Event marketing

Event marketing

Ensuring that your target market remembers your company, requires that your unified marketing strategy includes a high tech marketing plan which recognises these numerous potential touch-points.

The customer is at the centre of everything, so unified marketing is as much about unifying the data from the various customer interactions as it is about having a consistant, unified, brand message through your campaign channels.

Customers
Across The Web
Phoenix
Our mailing Address is:

N324
Private Bag 92185
Auckland 1142
New Zealand