Behavioural flexibility (or the law of requisite variety) is the ability to vary one’s approach in order to achieve a desired outcome, as opposed to one, habitual, limiting response. The person or system with the most flexibility will ultimately control/win the situation.
So, how does this apply to your unified marketing strategy?
As in all marketing, you have to define who your target market is.
“You’re losing a lot of high quality leads by not doing This One Thing……CLICK HERE if you would like to get more leads and make more money.”
Ensuring that your target market remembers your company, requires that your unified marketing strategy includes a high tech marketing plan which recognises these numerous potential touch-points.
The customer is at the centre of everything, so unified marketing is as much about unifying the data from the various customer interactions as it is about having a consistant, unified, brand message through your campaign channels.