However, the advancing technologies and communication trends require that you also determine how your target market will listen to you. Will it be via:
Internet campaigns
(either paid or organic search)
Blogs
Forums
Social media
Smartphone/Tablet Interface
Email newsletters
Text messages
Event marketing
Ensuring that your target market remembers your company, requires that your unified marketing strategy includes a high tech marketing plan which recognises these numerous potential touch-points.
The customer is at the centre of everything, so unified marketing is as much about unifying the data from the various customer interactions as it is about having a consistant, unified, brand message through your campaign channels.
