"You’re losing a lot of high quality leads by not doing This One Thing……if you would like to get more leads and make more money?"
The internet is constantly evolving; the rules of the search engines are being refined. Less and less people are now using offline media. When did you last use the Yellow Pages to find a potential supplier or service?
Your business marketing has to evolve too. An online store should not be treated as a marketing tool for a physical store; it is a separate retail location. In the same way that you would spend time, care and promotion with a physical location, you need to commit similar resourcing to your online store.
What are your percentages against each of these segments?
Price or Trust?
Importantly, recognise that there are 2 types of clients:
Only care about what they are buying right now
They are looking for an expert that they can trust
Most business are transactional-based; smart business are relational-based.
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