Think back to when you first decided to start your business. You had a vision for what you wanted to do and who you wanted to work with. Since then, there have been good times and bad.
There have been successes. And then there have been those things which are referred to as ‘learning experiences’. Cumulatively, these real-life experiences have modified the way that your business operates.
Your business has evolved, but so have your clients and prospects. Technology has also played a large part in this.
For better or worse, your clients and prospects have instant access to information about you, your business and your competitors.
Have you updated the profile-image of the ideal prospect that you are targetting and are you engaging them with the benefits of your solution, or boring them with its features? When someone lands on your website or reads an advertisement, they are asking themselves 3 basic questions:
You have to get their interest, not just their initial attention. They are looking at you because they either have a single problem that they don’t want, or there is a single result that they want and don’t have.
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